
Articles
Trained Spokespeople – Your Best Defence in a Crisis
In today's hyperconnected world, where news travels at the speed of a tweet and crises can explode within minutes, you and your business face unprecedented challenges in protecting reputations. Yet surprisingly, many companies still underestimate one of the most crucial elements of crisis preparedness: having trained spokespeople ready to respond when disaster strikes.
When a Customer Complaint Goes Viral: Navigating the ‘Media Storm’
In today's hyper-connected world, a single dissatisfied customer can become your company's biggest nightmare. Imagine this: a frustrated client, fed up with an unresolved issue, decides to share their story with the media. Suddenly, what was initially a private dispute becomes a public spectacle, threatening your own and your company’s reputation - and your busines bottom line.
When Good Products Go Bad: Product Recalls
In the complex world of manufacturing and product design, even the most meticulous companies can find themselves facing a dreaded scenario: a faulty product or design flaw that necessitates a recall. Whether it's a car with malfunctioning brakes, a smartphone with a tendency to overheat, or food contaminated during production, product recalls can have far-reaching consequences for businesses and consumers alike. Understanding the causes, impacts, and best practices for managing product recalls is crucial for any company that wants to maintain its reputation and customer trust in today's competitive marketplace.